Originally starting out as a typical disney movie, Frozen has moved into a transmedia wonderland. Transmedia is a multiform story, meaning that, “multiple formats are used to cross over a single plot line or story.” Aside from the movie, Frozen has evolved into numerous books, graphic novels, fan based text, video & computer games, interactive storytelling apps, a wide variety of merchandise, and a website that includes many blogs, quizzes, and other activities for the audience to dive into. Frozen’s wide use of transmedia has kept the film alive and still spreading since it’s release in November of 2013.
If this movie had been released when I was young, I know I would have been especially drawn to the computer mini games for the series. These games allow you to play your favorite characters and get a better feel for some of the scenes in the film. For example, the online game, “Double Trouble,” depicts the journey between Kristoff and Anna as they venture off to reunite with Elsa. It lets the player play as both characters and get through the forest (with numerous challenges) until they reach Elsa. While this was just a small scene in the movie, it is the whole idea of the game.
Through these games, it adds a sense of worldbuilding to the story. As said by Henry Jenkins, “transmedia stories are based not on individual characters or specific plots but rather complex fictional worlds which can sustain multiple interrelated characters and their stories.” These games add into the world of Arendelle and give the viewer a better sense of the world they first saw through the film. Disney’s popular game, Disney Infinity, also has incorporated Frozen inspired levels which further allow players to deeply explore the world Frozen has created; either by participating in levels other people have built or by creating their own.
This allows people to utilize their freedom to create exactly how they think parts of the world would look. It also adds to the additive comprehension for others. This means that an addition of new material makes the audience revise the understanding of the film. Disney’s Infinity allows players to further explore the world and be a part of it. “It makes a unique contribution to the narrative system as a whole,” Jenkins said.
With the help of interactive games, players can explore details that were overlooked by the overall story of the film. They gain new information and insight that was not originally received but is now attained by being able to participate in the story themselves.
Jenkins, Henry. “Transmedia Storytelling 101.” Confessions of an Aca-Fan. Henry Jenkins, 22 Mar. 2007. Web. 21 Feb. 2015. <http://henryjenkins.org/2007/03/transmedia_storytelling_101.html >.
Murray, Janet H. Hamlet on the Holodeck. New York City: The Free Press, A Division of Simon and Schuster Inc., 1997. PDF.